BMW 3ER INTERNATIONAL MEDIA LAUNCH
BARCELONA 2011

 

A classic at its best.

BMW’s beating heart: For the international presentation of BMW’s latest addition to the 3 series we designed the press conference’s architectural space according to the expressive soul of the vehicle. The product’s attributes and qualities were authentically conveyed using a spatial-installation, the perfect setting suitable for the „new one“. Exhilarating purity for a vibrating classic.

client

 

Agency

 

technical planning

 

trade fair construction

 

design/architecture

 

 

BMW

 

Kogag

 

360 Grad

 

ZEEH Design

 

WHITE ELEMENTS

1/14