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BMW 3ER INTERNATIONAL MEDIA LAUNCH
BARCELONA 2011
A classic at its best.
BMW’s beating heart: For the international presentation of BMW’s latest addition to the 3 series we designed the press conference’s architectural space according to the expressive soul of the vehicle. The product’s attributes and qualities were authentically conveyed using a spatial-installation, the perfect setting suitable for the „new one“. Exhilarating purity for a vibrating classic.
client
Agency
technical planning
trade fair construction
design/architecture
BMW
Kogag
360 Grad
ZEEH Design
WHITE ELEMENTS
![](https://static.wixstatic.com/media/38444f_5ae77855a3d14dcab339187823717636.jpg/v1/fill/w_147,h_61,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/38444f_5ae77855a3d14dcab339187823717636.jpg)
![](https://static.wixstatic.com/media/38444f_e47ca2889e8148bf97a44b2ff6047643.jpg/v1/fill/w_147,h_61,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/38444f_e47ca2889e8148bf97a44b2ff6047643.jpg)
![](https://static.wixstatic.com/media/38444f_d5c7fe74a6dc4a70944ac801e583084a.jpg/v1/fill/w_147,h_61,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/38444f_d5c7fe74a6dc4a70944ac801e583084a.jpg)
![](https://static.wixstatic.com/media/38444f_5ae77855a3d14dcab339187823717636.jpg/v1/fill/w_147,h_61,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/38444f_5ae77855a3d14dcab339187823717636.jpg)
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