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BMW 3ER INTERNATIONAL MEDIA LAUNCH
A classic at its best.
BMW’s beating heart: For the international presentation of BMW’s latest addition to the 3 series we designed the press conference’s architectural space according to the expressive soul of the vehicle. The product’s attributes and qualities were authentically conveyed using a spatial-installation, the perfect setting suitable for the „new one“. Exhilarating purity for a vibrating classic.
trade fair construction
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