Monumental exhibition stand inside and around the Expo-pavilion

„Engineered for your Performance“. The key messages of Linde’s new brand claim found their way into the stand’s architectual concept: Self-confidence, high-performance, innovation.

Monumental: the large „gate to performance“, impressively displaying the strong brand claim.

Spectacular: The brand pavilion’s moving entrance gate, which was designed to change positions assisted by driverless forklift trucks in a multimedia choreography. The confident concept was greately appreciated and well received by visitors: pass-through rates were high, the average length of visitor-stay was measured as ideally, and the exceptionally positive visitor-feeback validated the daring approach and the client’s adoption.