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SAMSUNG AUF DER GAMESCOM 2012
GAMESCOM KÖLN, 2012
Convergence: a gaming experience that transcends devices
Gaming aficionados were able to experience smart gaming and the advantages of convergence live at GAMESCOM 2012, the world`s largest fair for interactive entertainment. The newest premium products are arranged around a "monument" made of several different Samsung Smart TVs. From this "monument" three progressive ribbons emerge into different thematic contexts, turning convergence into various exciting experiences.
client
agency(concept/realisation
trade fair construction
design/architecture
SAMSUNG Electronics GmbH
WHITE ELEMENTS
ipoint Messe- und Eventbau
WHITE ELEMENTS
![](https://static.wixstatic.com/media/38444f_76be4958a61f495db2d209e95a7b5ca9.jpg/v1/fill/w_147,h_61,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/38444f_76be4958a61f495db2d209e95a7b5ca9.jpg)
![](https://static.wixstatic.com/media/38444f_8eb990d2cce0404d8b68b8b5a3889455.jpg/v1/fill/w_147,h_61,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/38444f_8eb990d2cce0404d8b68b8b5a3889455.jpg)
![06_SAMSUNG_Gamescom_2012](https://static.wixstatic.com/media/38444f_3c0f4f4271c9425d8bd061633328e420.jpg/v1/fill/w_147,h_61,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/38444f_3c0f4f4271c9425d8bd061633328e420.jpg)
06_SAMSUNG_Gamescom_2012
![](https://static.wixstatic.com/media/38444f_76be4958a61f495db2d209e95a7b5ca9.jpg/v1/fill/w_147,h_61,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/38444f_76be4958a61f495db2d209e95a7b5ca9.jpg)
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