SAMSUNG AUF DER GAMESCOM 2012
GAMESCOM KÖLN, 2012

 

Convergence: a gaming experience that transcends devices


Gaming aficionados were able to experience smart gaming and the advantages of convergence live at GAMESCOM 2012, the world`s largest fair for interactive entertainment. The newest premium products are arranged around a "monument" made of several different Samsung Smart TVs. From this "monument" three progressive ribbons emerge into different thematic contexts, turning convergence into various exciting experiences.

client

 

agency(concept/realisation

 

trade fair construction

 

design/architecture

 

 

SAMSUNG Electronics GmbH

 

WHITE ELEMENTS

 

ipoint Messe- und Eventbau

 

WHITE ELEMENTS

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