Discover urban realms of experience with Vodafone.

Vodafone’s main target group at the IFA 2013, Digital Natives, provided the incentive for its conceptual approach at the fair.

The experience with Vodafone, as opposed to the products themselves, was at the forefront.

Thus extensive worlds of experience were created, all of which invited interaction and came together to form a compelling overall image both structurally and graphically – an urban playing area in the new Vodafone brand design dominated by the LTE tower built from 250,000 Lego bricks and an expansive lighting installation.