VODAFONE 2013
BERLIN IFA 2013

 

Discover urban realms of experience with Vodafone.

 

Vodafone’s main target group at the IFA 2013, Digital Natives, provided the incentive for its conceptual approach at the fair.

 

The experience with Vodafone, as opposed to the products themselves, was at the forefront.

 

Thus extensive worlds of experience were created, all of which invited interaction and came together to form a compelling overall image both structurally and graphically – an urban playing area in the new Vodafone brand design dominated by the LTE tower built from 250,000 Lego bricks and an expansive lighting installation.

client

 

client

 

realisation

 

technical planning

 

trade fair construction

 

design/architecture

 

 

Vodafone

 

Matt Circus

 

Service Factory

 

ASP Eventrealisation

 

Severich und Partner

 

WHITE ELEMENTS

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